"Many entrepreneurs think that selling to the widest possible market is the likeliest path to success. They are afraid to pursue a market niche because they fear they'll lose business by turning away customers. But this 'take all comers' approach is not very effective. It's hard to stand out when you market your business without a distinctive set of prospects in mind."
Steven Van Yoder, About.com
Create a Marketing Message. An effective marketing message speaks to your "niche" audience and does the following: it addresses the visitor's question, What's In It For Me? Your visitors want to know the benefits they'll receive if they choose to work with you. They want to know what makes you different from all the other agents who want their business. Create A Sticky Website. A "sticky" website is one that provides information that keeps visitors on your website...and keeps them coming back for more! Visitors to your website don't always contact you the first visit. Your goal is to encourage your visitors to use your site as their real estate research headquarters. Then, when they're ready to get serious about buying or selling, you're the one they'll contact. We can help you increase your site's stickiness with useful real estate content: Creating custom real estate content concerning your local communities, schools and real estate issues Setting up real estate-related RSS feeds to keep content fresh Making it easy for your visitors to return to your website and tell their friends about it. |