Hit the ground running with this step-by-step guide to setting up your Point2 Agent “Website” and catering it be a lead generating “machine”! If you're on a tight budget, doing this will also save you additional costs when having your Point2 Agent website customized by a web designer. The minute you upgrade from Standard to Professional level membership in Point2, you'll see some new pages populated in your website. These pages reference all those “hidden” pages you'll see in edit mode. When you login and do your Website Jump To “Edit”, over to the left you'll see “Page Names” with a drop down menu. Click on the drop down menu and you'll see “all” the pages that are created in your site. You “don't” need half to ¾ of these pages! Your focus needs to be on towns and neighborhoods. So we're going to clean up the menu: There are 4 pages that reference all those hidden pages in your site. They are: For Buyers – Delete this page – just use “Buying” instead – it holds all the articles/reports and can be added to. For Sellers – Delete this page – just use “Selling” instead – it holds all the articles/reports and can be added to as well. House & Home – Delete this page. Resources - I just change the Page Name on this one to “Relocation” and delete everything except the Relocation Checklist. Now you have the beginning of a Relocation page. Now you can delete “every” single hidden page in your site and be comfortable that they're not referenced somewhere. When starting out, the worst thing you can do to yourself is have an overabundance of pages that are hidden making it difficult to really know what you're using and what you're not using. Start fresh and build from here! The “Home Search” page is really comparable to a New Listing Alerts page, so rename it "New Listing Alerts." Then create a new page called Home Search – click Add Content in the middle column of your new Home Search page, then click “Advanced Home Search” - it's the last choice in the Search section of choices. You now have an Home Search and a New Listing Alerts page. You can sort your pages as to where they appear in the blue horizontal menu under your Website Editing Tools (as long as you're in edit mode you'll see this menu across the top of the page information). Now you get to create Town pages and Neighborhood pages. If you're not able to save searches in your IDX (if you use an IDX solution), Point2 Agent offers a feature for showing listings all the way down to a neighborhood! On your page in edit mode, simply choose “Add content” right in the middle section. Choose “Listings” and follow the prompts. When you get down to the last section of “Neighbourhoods,” it will start with counties that you've chosen as your Selling Area, then Cities, then Neighorhoods. There's a trick to this!!! If you click on the wording link, it will open up the towns in that county without actually “selecting” them all. If you click the square next to the county, it will automatically choose all the towns in that county. So click on the county “wording”, then click on the city “wording” and you'll see neighborhoods in that city of your choice...just click the square box next to the neighborhood. This makes it so easy for you to create any town/neighborhood pages you'd like and automatically start with “fresh” content. Those listings automatically update. Then you can add wording and helpful links, school info, etc. as you get time. Listings have two options available for how they appear on the page: Detailed: Lets you choose more amenities that show up next to the listing, but it is a long list. Short: Lets you choose 5, 10, 15 listings in the listings, but it's a fixed width, so you may have to play with the # of amenities that show or it may be too wide to be visually appealing to the viewers. Do one of each and you'll see the difference. If you can do this for your site in the beginning, you'll be at a great advantage over the competition for fresh content, area listings, and search engine results! DON'T FORGET TO TWEAK METATAGS on all your pages, especially town or neighborhood pages! Click here for a more detailed description of tweaking your metatags. |