Custom Point2 Agent Websites, WordPress, Social Media Branding, SEO
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Statistics from the National Association of Realtors (NAR): 80% of consumers did online research before they bought their last home Internet consumers spend an average of 5.8 weeks researching online Online consumers take 9.3 months until they list with a realtor Online consumers take 16.7 months until they buy a home Only 4-8% of online leads will close within 90 … [Read more...]
Hit the ground running with this easy-to-follow step-by-step guide to setting up your Point2 Agent “Website” and catering it be a lead generating “machine”! PROFESSIONAL SITES: The minute you upgrade from Standard to Professional level membership in Point2, you'll see some new pages populated in your website. These pages reference all those “hidden” pages you'll … [Read more...]
Your Real Estate Website is the Most Important Marketing Tool You Have! Today home buyers are going to the Internet to start their process. In order to remain competitive, real estate professionals need to utilize “inbound” marketing techniques to “get found” by buyers searching for homes and home sellers. “Do you want to be found by more prospects?” “Do … [Read more...]
Use contrasting elements in your pages to make text and graphics feel more dynamic and easier to read on the page. If you opt for a colored background or colored type, be sure that there's enough contrast to keep your page easy to read. It's best to check it out with text your unfamiliar with so that you don't mistake familiarity with readability. Color works great in … [Read more...]
Blogging Content Ideas for Point2 Agents & Brokers... So, what kind of blog content can a real estate agent find that will get quality links? That is the ultimate question, because the goal should not be to win over the world overnight – it should just be to slowly gain quality links one at a time and build the authority of your site. This will ultimately better your … [Read more...]
Optimizing Metatags in Your Real Estate Website... Title Tag - The FIRST LINE SEEN (example below) - Your Title tag should be anywhere between 70-112 characters - not words. And we suggest trying to utilize all the space. A way to test this is to go to any of your web pages and hover over your internet browser tab that shows the browser title for that page. If any … [Read more...]
Do you ever wonder why on earth you've started getting soooooooo much spam????? This is why. If it's out on the web just typed out ___@___.com (for example) it will be snatched up by programs that people use all day to harvest email addresses and sell them, email spam and viruses to them, etc. THERE ARE ALTERNATIVES: 1) Encrypt your email address - for the life of … [Read more...]
I bet you're all wondering if you're going to lose all those pages you created if you find financially that you need to downgrade back to the Standard membership with your Point2 site... WELL...GREAT NEWS!!!! It just becomes "Inactive" - now remember, it doesn't just magically become "Active" again until you change its status - and this has to be done for every page. So with … [Read more...]
Your Real Estate Website is the Most Important Marketing Tool You Have! Today home buyers are going to the Internet to start their process. In order to remain competitive, real estate professionals need to utilize "inbound" marketing techniques to "get found" by buyers searching for homes and home sellers. "Do you want to be found by more prospects?" "Do you want to … [Read more...]
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